Corporate Lies
Busting the Myths of Industrial Agriculture
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Special Edition of the Fatal Harvest Review Volume Two, March 2002
The Fatal Harvest Review exposes the environmental and social destruction caused by industrial agriculture and provides a new vision for an organic and environmentally safer way of producing the food we eat. |
Seven Deadly Myths of Industrial Agriculture
Industrial agriculture is devastating our land, water and air, and is now threatening the sustainability of the biosphere. Its massive chemical and biological inputs cause widespread environmental havoc as well as human disease and death. Its monoculturing reduces the diversity of our plants and animals. Its habitat destruction endangers wildlife. Its factory farming practices cause untold animal suffering. Its centralized corporate ownership destroys farm communities around the world, leading to mass poverty and hunger. The industrial agriculture system is clearly unsustainable. It has truly become a fatal harvest.
However, despite these devastating impacts, the industrial paradigm in agriculture still gets a free ride from our media and policymakers. It is rare to hear questioning, much less a call for the overthrow, of this increasingly catastrophic food production system. This troubling quiescence can be attributed, in part, to the enormous success that agribusiness has had in utilizing the “big lie,” a technique familiar to all purveyors of propaganda. Corporate agriculture has flooded, and continues to inundate the public with self-serving myths about modern food production. For decades, the industry has effectively countered virtually every critique of industrial agriculture with the “big lie” strategy.
These agribusiness myths have become all too familiar. Most farmers, activists, and policy makers who question the industrial food paradigm know the litany of lies by heart: Industrial agriculture is necessary to feed the world, to provide us with safe, nutritious, cheap food, to produce food more efficiently, to offer us more choices, and, of all things, to save the environment. Additionally, when confronted with the indisputable environmental and health impacts of industrial agriculture, the industry immediately points to technological advances, especially recent achievements in biotechnology, as the panacea that will solve all problems. These claims are broadcast far and wide by way of industry lobbying efforts, product promotions, and multimillion-dollar advertising campaigns, including television, newspaper, magazine, farm journal, and radio ads. Moreover, as the industry becomes more consolidated - with biotech companies owning the seed and chemical business and a handful of companies controlling a majority of seeds and food brands - the strategies for promulgating these myths become ever more concerted and the messages ever more honed. Archer Daniels Midland is now known to us all as the “supermarket to the world,” while Monsanto offers us “Food, Health, Hope.”
These myths about industrial agriculture have been, and are being, repeated so often that they are taken as virtually unassailable. A central goal of the following is to conceptually debunk the myths that have for too long been used to promote and defend industrial agriculture. This myth busting is an essential step in exposing the impacts of current agriculture practices and educating the public about the realities of the food they are consuming.
Many people in the sustainable agriculture community have been instrumental in publishing and disseminating factual information to counter these myths - dispelling many of the myths currently being spread by the biotech industry.
The following identifies the seven central myths of industrial agriculture, notes their assumptions and dangers, and provides direct and clear refutations. This myth-buster is specifically designed to provide consumers, activists, and policy makers with clear, compact, and concise answers to counter the industry’s well-funded misinformation campaigns about the benefits of industrial agriculture. We encourage you to utilize these seven short essays whenever you are faced with the “big lies” being used by corporate agribusiness to hide the true effects of their fatal harvest.
READ THE BOOK — “Corporate Lies: Busting the Myths of Industrial Agriculture” is an excerpt from Fatal Harvest: The Tragedy of Industrial Agriculture (Island Press, May 2002), a powerful collection of essays and photographs promoting sustainable food production. Books can be ordered through Island Press at 1-800-828-1302 or through your local bookstore.
JOIN THE CAMPAIGN — Fatal Harvest will be the central organizing tool for a national campaign to promote alternatives to the current industrial agricultural system. The Organic & Beyond campaign is a coalition of over a dozen environmental and agricultural advocacy organizations working to maintain strong organic standards and promote agriculture that is local, family operated, biologically diverse, humane, and socially just. The ultimate goal of this campaign is to replace the industrial agriculture model with a new vision of farming and the natural world.
For more information on the Organic & Beyond campaign, contact:
The Center for Food Safety
660 Pennsylvania Avenue, SE, #302
Washington, DC 20003
1-800-600-6664
www.centerforfoodsafety.org
www.fatalharvest.org |
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